{"id":19070,"date":"2022-07-09T08:57:34","date_gmt":"2022-07-09T12:57:34","guid":{"rendered":"https:\/\/ops.group\/blog\/?p=19070"},"modified":"2022-07-09T12:14:28","modified_gmt":"2022-07-09T16:14:28","slug":"safety-used-to-be-sexy","status":"publish","type":"post","link":"https:\/\/ops.group\/blog\/safety-used-to-be-sexy\/","title":{"rendered":"Safety used to be SEXY"},"content":{"rendered":"<p>You know those Safety magazines I&#8217;m talking about, right?<\/p>\n<p>The ones that sit in the corner of the crew room.<\/p>\n<p>The ones that literally nobody reads, but might be useful to scribble on, kill a fly, or jam a window open.<\/p>\n<p>These ones.<\/p>\n<p><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/safety-mag-gallery-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-19072\" src=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/safety-mag-gallery-1-1024x349.png\" alt=\"\" width=\"1024\" height=\"349\" srcset=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/safety-mag-gallery-1-1024x349.png 1024w, https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/safety-mag-gallery-1-300x102.png 300w, https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/safety-mag-gallery-1-768x262.png 768w, https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/safety-mag-gallery-1-1536x524.png 1536w, https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/safety-mag-gallery-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>They all look the same, right?<\/p>\n<p>What you probably <strong>don&#8217;t know<\/strong>, is they are all the same because they are all put together in the same place.<\/p>\n<p>This place.<\/p>\n<style type=\"text\/css\">\n#foogallery-gallery-19083 .fg-image { width: 800px; }<\/style>\n\t\t\t<div class=\"foogallery foogallery-container foogallery-image-viewer foogallery-link-image foogallery-lightbox-foobox fg-left fg-image-viewer fg-ready fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom\" id=\"foogallery-gallery-19083\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true,&quot;template&quot;:{&quot;loop&quot;:true}}\" style=\"--fg-title-line-clamp: 0; --fg-description-line-clamp: 0;\" >\n\t<div class=\"fiv-inner\">\n\t\t<div class=\"fiv-inner-container\">\n\t\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/http___cdn.cnn_.com_cnnnext_dam_assets_220705013540-07-steven-ahlgren-the-office.jpg\" data-attachment-id=\"19081\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/http___cdn_cnn__com_cnnnext_dam_assets_220705013540-07-steven-ahlgren-the-office\/3302468704.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22800%22%20height%3D%22500%22%20viewBox%3D%220%200%20800%20500%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/http___cdn.cnn_.com_cnnnext_dam_assets_220705012500-04-steven-ahlgren-the-office.jpg\" data-attachment-id=\"19079\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"800\" height=\"500\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/http___cdn_cnn__com_cnnnext_dam_assets_220705012500-04-steven-ahlgren-the-office\/1689868258.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22800%22%20height%3D%22500%22%20viewBox%3D%220%200%20800%20500%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/http___cdn.cnn_.com_cnnnext_dam_assets_220705012131-02-steven-ahlgren-the-office.jpg\" data-attachment-id=\"19078\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"800\" height=\"500\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/http___cdn_cnn__com_cnnnext_dam_assets_220705012131-02-steven-ahlgren-the-office\/3245136572.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22800%22%20height%3D%22500%22%20viewBox%3D%220%200%20800%20500%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/http___cdn.cnn_.com_cnnnext_dam_assets_220705012650-05-steven-ahlgren-the-office.jpg\" data-attachment-id=\"19080\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"800\" height=\"500\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/http___cdn_cnn__com_cnnnext_dam_assets_220705012650-05-steven-ahlgren-the-office\/772876581.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22800%22%20height%3D%22500%22%20viewBox%3D%220%200%20800%20500%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/http___cdn.cnn_.com_cnnnext_dam_assets_220705014715-11-steven-ahlgren-the-office-1.jpg\" data-attachment-id=\"19082\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"800\" height=\"500\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/http___cdn_cnn__com_cnnnext_dam_assets_220705014715-11-steven-ahlgren-the-office-1\/2328862047.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22800%22%20height%3D%22500%22%20viewBox%3D%220%200%20800%20500%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div>\t\t<\/div>\n\t\t<div class=\"fiv-ctrls\">\n\t\t\t<button type=\"button\" class=\"fiv-prev\" title=\"Prev\"><span>Prev<\/span><\/button>\n\t\t\t<label class=\"fiv-count\"><span class=\"fiv-count-current\">1<\/span>of<span class=\"fiv-count-total\">5<\/span><\/label>\n\t\t\t<button type=\"button\" class=\"fiv-next\" title=\"Next\"><span>Next<\/span><\/button>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>This is Aviation Safety Publishing Ltd. They are in the south-east corner of the Croydon Business Park (between Wendy&#8217;s and Push Pilates). Their Company Number is 2713662 and their VAT No. is GB444553891.<\/p>\n<p>Each month, the creative team gets together in the &#8220;Lindbergh&#8221; conference room. There&#8217;s free (drip) coffee and donuts (the dry supermarket ones). It&#8217;s a good time.<\/p>\n<p>&#8220;<strong>Shall we do something different this month<\/strong>?&#8221;, asks the intern. After a moment of silence and some side-eye, everyone has a good laugh and gets back to selecting the airplane type for the front covers. The meeting is wrapped up by eleven. Back to the desks.<\/p>\n<p>It&#8217;s been the same since 1990. That&#8217;s when computers came along and ruined everything. Before that, pilots actually read safety magazines. Instead of &#8220;What airplane goes on the cover&#8221;, the editors asked a different question: &#8220;<strong>How can we make this engaging and actually get pilots to read this stuff<\/strong>&#8220;?<\/p>\n<p>That&#8217;s weird, huh: in the old days, <strong>the safety people cared whether or not pilots read it!<\/strong><\/p>\n<p>They had (actual) creative meetings. They had artists, and cartoonists, and designers. They pushed boundaries. They weren&#8217;t afraid to use humour, swear words, and satire. They weren&#8217;t even afraid to make it <strong>actually sexy<\/strong>!<\/p>\n<p><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/AFSmag-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19090\" src=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/AFSmag-1-756x1024.png\" alt=\"\" width=\"478\" height=\"647\" srcset=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/AFSmag-1-756x1024.png 756w, https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/AFSmag-1-221x300.png 221w, https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/AFSmag-1-768x1041.png 768w, https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/AFSmag-1.png 1054w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/a><\/p>\n<p>Now, chill. I&#8217;m not saying this is a perfect example. Stripes are very 1950&#8217;s. But let&#8217;s have a look at some of the artwork and artistry from the pre-1990 era of aviation safety!<\/p>\n<style type=\"text\/css\">\n#foogallery-gallery-19116.fg-masonry .fg-item { width: 250px; }\n#foogallery-gallery-19116.fg-masonry { --fg-gutter: 10px; }<\/style>\n\t\t\t<div class=\"foogallery foogallery-container foogallery-masonry foogallery-lightbox-foobox fg-masonry fg-ready fg-dark fg-border-thin fg-shadow-small fg-loading-default fg-loaded-fade-in fg-captions-bottom fg-hover-fade fg-hover-plus fg-fixed\" id=\"foogallery-gallery-19116\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true,&quot;template&quot;:{&quot;columnWidth&quot;:250,&quot;gutter&quot;:10}}\" style=\"--fg-title-line-clamp: 0; --fg-description-line-clamp: 0;\" >\n\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.31.56.png\" data-attachment-id=\"19106\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"286\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_31_56\/1364305677.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22286%22%20viewBox%3D%220%200%20250%20286%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-15.03.26.png\" data-attachment-id=\"19120\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"327\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-15_03_26\/2608698228.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22327%22%20viewBox%3D%220%200%20250%20327%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.39.58.png\" data-attachment-id=\"19109\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"203\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_39_58\/2082782793.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22203%22%20viewBox%3D%220%200%20250%20203%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-17.36.34.png\" data-attachment-id=\"19114\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"340\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-17_36_34\/1287541118.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22340%22%20viewBox%3D%220%200%20250%20340%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-17.32.09.png\" data-attachment-id=\"19111\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"335\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-17_32_09\/2519445446.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22335%22%20viewBox%3D%220%200%20250%20335%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.34.21.png\" data-attachment-id=\"19107\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"217\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_34_21\/2829654083.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22217%22%20viewBox%3D%220%200%20250%20217%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.17.18.png\" data-attachment-id=\"19097\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"300\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_17_18\/820470778.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22300%22%20viewBox%3D%220%200%20250%20300%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-17.41.09.png\" data-attachment-id=\"19115\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"344\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-17_41_09\/1436480442.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22344%22%20viewBox%3D%220%200%20250%20344%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-17.33.45.png\" data-attachment-id=\"19112\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"339\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-17_33_45\/2894768736.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22339%22%20viewBox%3D%220%200%20250%20339%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.20.44.png\" data-attachment-id=\"19100\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"338\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_20_44\/1737235863.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22338%22%20viewBox%3D%220%200%20250%20338%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.23.32.png\" data-attachment-id=\"19101\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"222\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_23_32\/3127601156.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22222%22%20viewBox%3D%220%200%20250%20222%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.27.06.png\" data-attachment-id=\"19103\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"243\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_27_06\/2685583424.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22243%22%20viewBox%3D%220%200%20250%20243%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-16.17.37.png\" data-attachment-id=\"19098\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"285\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-16_17_37\/1158525923.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22285%22%20viewBox%3D%220%200%20250%20285%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-14.59.29.png\" data-attachment-id=\"19119\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"326\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-14_59_29\/1430202331.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22326%22%20viewBox%3D%220%200%20250%20326%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-08-at-15.04.10.png\" data-attachment-id=\"19121\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"250\" height=\"335\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/cache\/2022\/07\/Screen-Shot-2022-07-08-at-15_04_10\/2880423017.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22250%22%20height%3D%22335%22%20viewBox%3D%220%200%20250%20335%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><\/figure><div class=\"fg-loader\"><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>That feels different, doesn&#8217;t it?<\/p>\n<p>Could it be, that if we are brave enough to <strong>think differently<\/strong> about safety, that we might get more pilots reading the very important messages that we want them to?<\/p>\n<p>Here&#8217;s the thing.\u00a0If <strong>safety is SEXY<\/strong> (my byword for engaging, exciting, attention-grabbing, and attractive), then it cannot feel sterile, corporate, empty, and aloof. And these are the reasons I don&#8217;t read the 2022 magazines.<\/p>\n<p>But in the past, the whole vibe was different. It&#8217;s light, it&#8217;s easy, it&#8217;s fun. When I read that &#8220;olden days&#8221; safety magazine, it makes me want to <strong>participate<\/strong>. I want to read the articles, enjoy the art, and get involved. I&#8217;ll pass it along to a colleague. I&#8217;ll leave it on the flight deck\u00a0 for the next person.<\/p>\n<p>These days, the only reason I&#8217;d leave a safety magazine for the next person, is for that fly I didn&#8217;t manage to swat before we landed.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Further reading<\/strong><\/p>\n<ul>\n<li>A treasure trove of <strong>old-time safety magazines<\/strong>: <a href=\"https:\/\/www.safety.af.mil\/News\/Magazine-Archive\/\">Air Force Safety<\/a> (but make sure to read the pre-1990 ones!)<\/li>\n<li>A<strong> trove<\/strong> (minus the treasure) of present day ones featured in the image:\n<ul>\n<li>FAA Safety Briefing (<a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/FAA-Safety-Briefing-MayJun2022.pdf\">June 2022, PDF<\/a>)<\/li>\n<li>Airbus Safety First (<a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/Airbus-Safety-First.pdf\">2013, PDF<\/a>)<\/li>\n<li>Vector &#8211; CAA NZ (<a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/NZ-CAA-vector-2022-2-winter-web.pdf\">Winter 2022, PDF<\/a>)<\/li>\n<li>RAF Air Clues (<a href=\"https:\/\/ops.group\/blog\/wp-content\/uploads\/2022\/07\/airclues-36_A-2.pdf\">2021, PDF<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Office pictures<\/strong> are in fact from Steve Algren, view the story <a href=\"https:\/\/edition.cnn.com\/style\/article\/steven-ahlgren-90s-office-photos\/index.html\">here<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You know those Safety magazines I&#8217;m talking about, right? The ones that sit in the&#8230;<\/p>\n","protected":false},"author":24,"featured_media":19124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2108,2010,425],"class_list":{"0":"post-19070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-briefings","8":"tag-danger","9":"tag-danger-club","10":"tag-safety"},"_links":{"self":[{"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/posts\/19070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/comments?post=19070"}],"version-history":[{"count":16,"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/posts\/19070\/revisions"}],"predecessor-version":[{"id":19137,"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/posts\/19070\/revisions\/19137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/media\/19124"}],"wp:attachment":[{"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/media?parent=19070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/categories?post=19070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ops.group\/blog\/wp-json\/wp\/v2\/tags?post=19070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}